Site Navigation
 News
Directory
Travel
Weddings
Real Estate
People
Personals
Careers
Email Us
Home
|
|
Gay-Inclusive Shows Make Up 28% of TV Watching, Nielsen Says |
|
|
|
Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs. Representing 24 percent of broadcast primetime scripted and reality shows last season, these series garnered 28 percent of broadcast primetime TV viewing and 22 percent of ad dollars, according to Nielsen data. According to the Gay & Lesbian Alliance Against Defamation (GLAAD), the presence of regularly-appearing LGBT characters accounted for 3.9 percent of all scripted series regular characters during the 2010-2011 season, reaching a record high.
Scripted Shows for Teens, Realities for Older Females
Teen and Millennial viewers in particular dedicated over a third of their primetime scripted TV viewing to series depicting at least one regular or recurring LGBT character.* Females 50 and older were attracted to realities featuring LGBT cast-members, hosts, judges and/or competitors, dedicating a significant share of their reality TV time to these programs.* Overall, one in four scripted series and one in five reality shows were LGBT-inclusive.
Full Story From Nielsen
|
|
| Click Here to Return to the Gayapolis News Section
Published on:
October 27, 2011
|
|
|
| Most Recent Articles on Gayapolis.com: |
|
Featured Gay Friendly Wedding Vendor: Auckland Celebrant, Auckland, Nee Zealand - May 22, 2013
Tennessee, USA: 49% Support Marriage or Civil Uniions for Gays, Lesbians - May 22, 2013
Seriously? - May 22, 2013
New SF Giants Player Says He Was Wrong to by Homophobic - May 22, 2013
Film Critic Calls Performance by Michael Douglas as Liberace One of His Greatest - May 22, 2013
Man Arrested in NYC Hate Crime - May 22, 2013
Transgender People Sterilized in European Countries - May 22, 2013
Morocco Still Sentences Gays to Prison for Being Gay - May 22, 2013
Transgender Rights Update 5/22/13: Texas, Nevada - May 22, 2013
Brazil: Conservative Party Challenges Marriage Equality Ruling - May 22, 2013
Sign up for free daily news updates from Gayapolis
|
|
| |
|
|
advertising:
|
