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Gay Travel: San Francisco Refines Its Pitch to LGBT Travelers |
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Five years after launching its first targeted campaign at LGBT tourists, San Francisco is revamping its pitch and urging them to "come out to SF. Waaaaay out."
The new advertising slogan will appear in advertisements in major cities along the West Coast. The campaign also touts more than just the city's gay Castro district as a reason why LGBT travelers should visit.
"San Francisco's gay district is called 'San Francisco,'" claim the ads, which are running in Los Angeles, San Diego, Seattle, and Portland. The new $500,000 12-month campaign will also be targeted at Phoenix residents.
Full Story from the Bay Area Reporter
Click here for gay travel resources in San Francisco.
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Published on:
June 3, 2012
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