Pro Amendment One Group Releases Ad in North Carolina
The ad above is from Vote for MarriageNC, the group attempting to pass Amendment One in North Carolina. Amendment One would place an anti-marriage equality amendment in that state's constitution.
My guess is that by using ordinary people, Vote for MarriageNC is trying to convey a "grassroots" message. However, in many ways, the ad actually makes the case against Amendment One.
Here are a few of my impressions of the ad:
1. It exploits the religious angle because there is nothing in the proposed amendment about religion, Biblical or otherwise. And it gives the false impression that if Amendment One does not pass, then established heterosexual marriages will be in danger.
