|Pride Toronto has unveiled a new taxi advertising campaign to promote the host city of WorldPride 2014 to gay Londoners, as the latter city handed over the mantle this weekend.
Toronto beat Stockholm to host WorldPride after winning the majority vote from leaders of gay and lesbian organisations around the globe.
As WorldPride celebrations in London have now drawn to a close, Toronto has two years to promote its host status and encourage tourism to the city, beginning by targeting the gay community in London.
Authored By - See the Full Story at Pink News
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