|At the end of May, I was invited to take part to an Instameet in Lecce. An Instameet is a meeting where Instagramers (that is, people who are part of the worldwide community of Instagram) are invited to take part of. The occasion was very special: the launch of the second edition of Salento Up' n Down!
Salento Up n' Down is an annual event organized by the University of Salento, aiming to promote the beauty of this beautiful region in the world through Social Media (mostly Instagram)! A bunch of 24 influencers from all over the world are invited to spend one week altogether around Salento, to promote its beauty to their (huge) community of followers on Social Media.
The meeting was organized to let the Instagram users of Puglia meet and greet the participants to the event, a way to welcome them to our beautiful area. Salento is the southernmost area of the heel of the boot: it is a big chunk of Puglia, a geographic region, starting more or less where the Valle d'Itria ends.
By Sergio Scardia - Full Story at The Scruffy Italian Traveler
Apulia Gay Travel Resources