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Gay-Inclusive Shows Make Up 28% of TV Watching, Nielsen Says
Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs. Representing 24 percent of broadcast primetime scripted and reality shows last season, these series garnered 28 percent of broadcast primetime TV viewing and 22 percent of ad dollars, according to Nielsen data. According to the Gay & Lesbian Alliance Against Defamation (GLAAD), the presence of regularly-appearing LGBT characters accounted for 3.9 percent of all scripted series regular characters during the 2010-2011 season, reaching a record high.

Scripted Shows for Teens, Realities for Older Females

Teen and Millennial viewers in particular dedicated over a third of their primetime scripted TV viewing to series depicting at least one regular or recurring LGBT character.* Females 50 and older were attracted to realities featuring LGBT cast-members, hosts, judges and/or competitors, dedicating a significant share of their reality TV time to these programs.* Overall, one in four scripted series and one in five reality shows were LGBT-inclusive.

Full Story From Nielsen

 

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Published on:  October 27, 2011


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